Stirling Photography Festival Website

DIGITAL
Written By Douglas Johnston

BACKGROUND & PROBLEM

The Stirling Photography Festival started as a youth festival and has since grown. The festival has been funded through various sources, including grant funding from Visit Scotland, sponsorship from The Barracks/Robertson Trust, and match funding from Stirling Council, including their Invest in Stirling Crowdfunder initiative.

CONTEXT AND KEY CHALLENGES

This year (2024), sources of grant funding continue to be difficult to access and increasingly competitive, as funding for the arts has been drastically reduced. It was decided that we should focus efforts on pursuing sponsorship from local businesses and organisations, promoting the shared benefit of celebrating Stirling 900 as a community, and investing in local artists and initiatives.

To make this easier to achieve and to better communicate the festivalís impact, work was required to consolidate the brand, create key messaging, and feature this through the design of collateral and an updated website.

The key challenges faced during this project included:

  • Solely volunteer team

  • Limited funding

  • Strong creative opinions

GOALS & SUCCESS METRICS

  • Increase in website traffic

  • Increase in sponsorship

  • Funding for Festival Delivery 2024

OUTCOMES

The updated website and copy clearly communicated the brand, mission, vision, and values, as well as sponsorship information. This was wrapped up in two words: Letís Click. It was easy to find and understand, which contributed to the successful funding of the festival in 2024, while also creating a strong platform for 2025.

 

“Douglasís work has challenged us to think differently about the power of our brand and how it can be used to engage new partners, build our network of supporters, and grow the festival. In particular, against a backdrop of continuing cuts to funding in the arts, the sponsorship model has introduced a new way of working and set a new standard for what we can achieve as a festival.”

JANIE MEIKLE BLAND, CREATIVE DIRECTOR,

STIRLING PHOTOGRAPHY FESTIVAL

 

Let’s work together

To find out how you Studio Gu Bràth can work with you to tell your story through design, digital and creativity get in touch.

Douglas Johnston https://www.studiogubrath.co.uk
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Stirling Photography Festival Print Design