An Lòchran World Gaelic Week

BACKGROUND & PROBLEM

An Lòchran, Glasgow’s Gaelic Centre, is a community- driven initiative run entirely by volunteers. In 2025, the current team engaged with World Gaelic Week for the first time to create a programme of events, seeking funding through the Gaelic Week initiative as a funding partner. With an established community base, this provided a valuable opportunity to promote the Gaelic language within the community and encourage new visitors to the centre.

To present this programme effectively, a digital download had to be designed and hosted on a dedicated landing page, which was used throughout the campaign.

CONTEXT AND KEY CHALLENGES

2025 marked the first year the team aimed to participate in World Gaelic Week. Therefore, they were keen to make a strong first impression on their existing community.

The key challenges faced during this project included:

·      Lack of established brand guidelines and assets

·      Limited funding for marketing and design

·      Outdated website CMS

·      An established community with specific expectations

·      Bilingual content needs for both Gaelic and English

·      Stakeholder compliance, including funding statement and partner logos

GOALS & SUCCESS METRICS

·      Increase website traffic and downloads of the programme

·      Maximise the visibility and understanding of the campaign

·      Secure event attendance and positive event feedback

OUTCOMES

The 2025 programme was designed in Adobe InDesign, incorporating stylised assets and a consistent colour palette that reflected the Gaelic identity. A dedicated landing page was created to host the downloadable programme, resulting in 465 page visits over the month, with 160 button clicks to download the brochure — making it the second most visited page after the homepage during the same period.

Additionally, the creative assets developed for the brochure can now be repurposed to strengthen An Lòchran’s future marketing efforts, creating lasting value for the centre’s ongoing promotion.

“The World Gaelic Week programme and landing page were great assets and helped present the programme of our events to our community in a way that looked professional and easy to understand.”

DAVID DOR AN, BOARD MEMBER,

AN LÒCHRAN

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